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Major Filipino brand ignites local competition

Goldilocks empire poses a new threat to independent merchants at Main Street and 12th

Joanne Lee-Young, Vancouver Sun

Published: Monday, March 24, 2008

The area around St. Patrick's Catholic Parish on Main Street at 12th Avenue is home to a smattering of independent businesses that cater to Vancouver's growing Filipino community.

The church's congregation is predominantly Filipino, with some estimates as high as 90 per cent; and these bakeries, restaurants and grocery stores -- most just a hop and a skip from the church -- are at their busiest after weekend mass services.

Basically, the line-ups start when church ends.May de Ocampo polishes a display case at Goldilocks. This major Filipino bakery and restaurant chain's new location at Main Street and 12th Avenue is akin to Starbucks landing on Commercial Drive's cappuccino strip a few years ago.

Many observers wouldn't have noticed it, but a few weeks ago, a well-known brand name from the Philippines opened its doors in a compact but prime location here, smack against the church's north wall.

The arrival of Goldilocks, a bakery and restaurant chain with some 300 locations in the Philippines and a storied history going back to the mid-1960s, is, for some, akin to Starbucks landing on Commercial Drive's mom-and-pop cappuccino strip a few years ago.

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